Shutterstock, the leading provider of creative content for brands and media companies, has announced the launch of its new AI image generation platform. The platform, which is available to all Shutterstock customers globally in every language the site offers, is the latest addition to the company’s extensive Creative Flow toolkit.

Paul Hennessy, Chief Executive Officer at Shutterstock says Our easy-to-use generative platform will transform the way people tell their stories — you no longer have to be a design expert or have access to a creative team to create exceptional work. Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in, and we ensure that the artists whose works contributed to the development of these models are recognized and rewarded.

a beautiful woman - Midjourney AI
Prompt: “a beautiful woman” and AI gives you a few options to work from. Image created in Midjourney as example.

Text-to-image generator

The AI image generator is a text-to-image technology that converts prompts into high-quality, ethically created visuals that are ready for licensing. It allows users to create exceptional visuals by simply describing what they’re looking for, without the need for a design expert or access to a creative team.

Shutterstockhas developed strategic partnerships over the past two years with key industry players like OpenAI, Meta, and LG AI Research to fuel its generative AI research efforts. This partnership has allowed the company to bring responsibly-produced generative AI capabilities to its own customers.

Ease of use and quality

One of the key features of the platform is its ease and quality. The company aims to revolutionize the way visuals are created for campaigns, projects, and brands by making generative AI accessible to all. The image generator produces unique, varied, and breathtaking images from even a single word input or short simple phrases. And with an intuitive style picker and support for over 20 languages, it empowers people worldwide to bring their creative visions to life without limits.

In addition to this, the platform offers convenience as Shutterstock is a one-stop-shop for all creative needs. Users can search for stock, create and publish winning designs, and generate content—all in one place. If they want to take it a step further, they can polish their newly generated asset in Create, the easy-to-use editing tool that lets them customize their visuals without being a professional designer, and plug it into the rest of the applications that make up Shutterstock’s Creative Flow. This results in the perfect piece of content every time, allowing them to bridge the gap between idea, design, and execution. Every Shutterstock customer already has access to this entire suite of tools through their current subscription.

Artists are paid for their contributions

Moreover, the company’s AI image generation model is the first that pays artists for their contributions, making it a trusted partner for generating and licensing the visuals needed to uplevel a brand. The company has also thoughtfully built in mitigations against the biases that may be inherent in some of its datasets, and it continues to explore ways to fairly depict underrepresented groups.

In conclusion, Shutterstock’s AI image generator is a game-changing tool that allows brands and media companies to create high-quality, ethically produced visuals with ease.


You might be interested in the following articles about AI: How to generate art with an AI art generator or our brand new AI art prompt generator.

Join our Newsletter

Sign up now to stay up-to-date on industry trends, inspiring stories, helpful resources, and more.


Submit a Comment

Your email address will not be published. Required fields are marked *

Related posts

Featured Artist Gianfranco Merati

Featured Artist – Gianfranco Merati

Gianfranco Merati Gianfranco Merati is an Italian photographer whose work is driven by the belief that beauty can be found everywhere, and his mission is to reveal it through his photographic lens. For the past decade, Gianfranco has been developing his practice,...

best graphic design products 2023

Best Graphic Design Products to Use in 2023

Graphic design is an ever-evolving field. New trends emerge each year, and how we use graphic design products changes with them. Whether you are a professional designer or just starting out, you will find MasterBundles’ selection of graphic design products to be...

Best Print on Demand Courses

Best Print on Demand Courses

The best POD courses of 2023 Passive income seems like something magical. Who doesn't want to receive hundreds or thousandths of dollars each month besides their regular paycheck? Or... maybe even better, who wouldn't love to have a passive income and quit their...

Review of video editor

Invideo Review 2023

Online video editing made easy with Invideo (Online) Video is the fastest growing medium, and InVideo makes creating, editing, and sharing your videos simple, fun, and affordable. This is important as with the rise of the internet and social media, businesses are...

List of March Art Challenges

March Art Challenges

The Art Challenges for March 2023 Art is an important aspect of human life, providing us with an escape from the stress and chaos of daily life and allowing us to channel our creative energies into something meaningful and enjoyable. In an effort to inspire and...

When to rebrand your business

5 Signs You Need to Rebrand Your Business

The Indicators of a Brand Makeover As creatures of habit, it can be difficult to make big changes or alterations, especially when it comes to our careers. But just like that old t-shirt you love so much from 2002, the one with 3 stains and a couple holes around the...

Top 15 Procreate Brushes

15 Best Procreate Brushes in 2023

Must have ProCreate Brushes This article introduces 15 of the best brushes for use with Procreate. Each brush set is designed to create realistic strokes and textures and offers a wide range of possibilities to create beautiful digital artworks. Whether you're a...


Threadbasket Review

If you are in the POD business, you most likely know how overwhelming it can be: Should I design my own graphics, should I hire my own designers or is my money (and time) better spent buying ready-made designs and adapting them to my needs? While only you can know...