Shutterstock, the leading provider of creative content for brands and media companies, has announced the launch of its new AI image generation platform. The platform, which is available to all Shutterstock customers globally in every language the site offers, is the latest addition to the company’s extensive Creative Flow toolkit.
Paul Hennessy, Chief Executive Officer at Shutterstock says “Our easy-to-use generative platform will transform the way people tell their stories — you no longer have to be a design expert or have access to a creative team to create exceptional work. Our tools are built on an ethical approach and on a library of assets that represents the diverse world we live in, and we ensure that the artists whose works contributed to the development of these models are recognized and rewarded.“
The AI image generator is a text-to-image technology that converts prompts into high-quality, ethically created visuals that are ready for licensing. It allows users to create exceptional visuals by simply describing what they’re looking for, without the need for a design expert or access to a creative team.
Shutterstockhas developed strategic partnerships over the past two years with key industry players like OpenAI, Meta, and LG AI Research to fuel its generative AI research efforts. This partnership has allowed the company to bring responsibly-produced generative AI capabilities to its own customers.
Ease of use and quality
One of the key features of the platform is its ease and quality. The company aims to revolutionize the way visuals are created for campaigns, projects, and brands by making generative AI accessible to all. The image generator produces unique, varied, and breathtaking images from even a single word input or short simple phrases. And with an intuitive style picker and support for over 20 languages, it empowers people worldwide to bring their creative visions to life without limits.
In addition to this, the platform offers convenience as Shutterstock is a one-stop-shop for all creative needs. Users can search for stock, create and publish winning designs, and generate content—all in one place. If they want to take it a step further, they can polish their newly generated asset in Create, the easy-to-use editing tool that lets them customize their visuals without being a professional designer, and plug it into the rest of the applications that make up Shutterstock’s Creative Flow. This results in the perfect piece of content every time, allowing them to bridge the gap between idea, design, and execution. Every Shutterstock customer already has access to this entire suite of tools through their current subscription.
Artists are paid for their contributions
Moreover, the company’s AI image generation model is the first that pays artists for their contributions, making it a trusted partner for generating and licensing the visuals needed to uplevel a brand. The company has also thoughtfully built in mitigations against the biases that may be inherent in some of its datasets, and it continues to explore ways to fairly depict underrepresented groups.
In conclusion, Shutterstock’s AI image generator is a game-changing tool that allows brands and media companies to create high-quality, ethically produced visuals with ease.