Adobe Stock (an online marketplace with over 320 million creative assets), has recently set new guidelines for content generated by generative AI. According to Adobe this is a revolutionary step and will it help to unlock the potential of human creativity, allowing creators to bring their ideas to life in new and exciting ways.

Adobe is embracing content created through AI art generators like DALL-E and Stable Diffusion, which use text-to-image prompts to produce art and other-worldly imagery. This is a contrast to services such as Getty Images that have barred these types of images.

With the implementation of the new submission policy Adobe believes this will ensure that the content uses AI technology responsibly by creators and customers alike.

According to Adobe advances in generative AI are allowing creators to efficiently develop imagery through machine learning, utilizing words, sketches, and gestures. Adobe Stock contributors are taking advantage of this technology to increase their portfolio diversity, unlock new creative possibilities, and enhance revenue.

From now on, all submissions for the marketplace must follow the guidelines for AI generated content, especially noting the requirement to label generative AI submissions.

Senior director Sarah Cassilas explains: “Our generative AI policy puts the power of these tools in the hands of artists, enabling contributors to earn royalties for AI-generated content according to our royalty guidelines, just as they do for other content”.

Visit the Adobe Blog for more information.

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