The Ultimate Guide to Art Nouveau: Graphic Design Style

If you haven’t yet heard of Art Nouveau, or perhaps you’re looking to learn more about the style itself – you’ve come to the right place. You may have noticed the Art Nouveau design style before without even knowing it!

What is Art Nouveau?

Directly translated from French, Art Nouveau means ‘new art’. As a movement, art nouveau had a significant impact on the design world, even influencing other design styles such as Art Deco. Particularly popular during the 19th and 20th century, this globalized style of art and design had its roots in academism – an era that spanned just before art nouveau itself. Its rise to popularity was seen mostly in the United States and Western Europe, reaching its peak in the 1920s. For a design movement that was so influential, it sure ended quickly! Still, its impact is still relevant today in a number of ways.

To be blunt, art nouveau is more than just a graphic design style, but also a style of architecture and decorative art. You might be wondering, how can we easily recognize the art nouveau style? Well, keep an eye out for a dedication to natural lines, forms and structures. You should also be able to notice an attention to curved lines on flowers and plants. Even with all this in mind however, it can still be difficult to identify this style as it seems to have a presence across all design related spheres. That’s where we come in – in this ultimate guide we’re going to be breaking down everything that is art nouveau! Touching on its history, its relation to the industrial revolution, as well as how art nouveau can be seen today, we’re going to cover it all.

In this post, we’re gonna dive right into the art nouveau design style in all its forms. Get ready!

The History of Art Nouveau

The origin story of this beautiful design style is based in Britain. Textile designer, writer and social activist William Morris’ floral designs, ideas and concepts were incredibly influential. Together with these designs, the Arts and Crafts movement that he created with his pupils was at the core of the art nouveau design style. The Arts and Crafts aesthetic of the time was characterised by romantic, folkish and medieval themes.

Strawberrythief William Morris
Strawberry Thief, 1883, William Morris (1834-1896) V&A Museum no. T.586-1919

Once established, the art nouveau style spread throughout Europe like wildfire, even having different names for the style depending on the country! The words for ‘art nouveau’ were ‘Modernisme’ in Catalonia, ‘Secession’ in Prague, ‘Liberty’ in Italy and ‘Jugendstil’ in Germany. This surge was all thanks to photo-illustrated art magazines and international art exhibits.

This ‘new art’ style was inspired by a yearning within the art community to reform functional design, which was often thought to be underappreciated and underrepresented, by implementing a dignity to art in every day life. Put simply, the idea behind art nouveau was based on the desire to deconstruct traditional and elitist ideals within the art world. Running with this idea, the movement set out to highlight the importance of beauty in our everyday lives, and how this beauty can in fact be functional.

“Have nothing in your house that you do not know to be useful, or believe to be beautiful.” – William Morris

Similar to Romanticism, art nouveau drew inspiration from plants and nature, emphasizing individualism, freedom and imagination. As I mentioned earlier, this art style was born as a reaction to traditions and world events that were happening at the time – the industrial revolution being one of them. Perhaps one of the biggest distinguishers between romanticism and art nouveau is their position on the industrial revolution. The romantics heavily criticised it, whereas the art nouveau movement both embraced and was fuelled by it.

Art Nouveau & the Industrial Revolution

It may take a while to give you a detailed description of what the industrial revolution was, so I’ll keep it short. Put simply, the industrial revolution began in 18th century and marked the transition from a manual, hand-laboured economy to one that was characterised by machines and the rise of technology. There are 5 key components of industrialisation; connections, capital, land, labour and technology. It is these 5 components that are similarly reflected in the art nouveau style.

Art materials like glass, iron, steel and concrete were increasingly accessible during this time as production became faster and cheaper. Expectedly, the art nouveau movement embraced the revolution and their newly granted access to the materials they needed to create their artworks. 

As I mentioned earlier, a key component of art nouveau is the importance of beauty and art in your everyday life. The industrial revolution made it possible for those who did not have the means to create the art they’d like, and appreciate the beauty of it. Basically, from the perspective of the art nouveau movement, industrialization provided art for the people. I’m sure you can imagine how happy this made artists of this time – as their aim was to bring beauty to all aspects of life, for everyone!

The Key Characteristics of Art Nouveau

The art nouveau art style is relatively easy to identify, as long as you know what you’re looking for! Curved, organic and meandering lines, asymmetry, vines, flora and fauna are all indicative of the art nouveau style.

In terms of the art nouveau colour palette, some of the most used colours include dark reds, yellows, brown, dark blues and an olive green (these can of course vary). This style really embraces the beauty of natural objects and beings, often highlighting their subject in an elegant or graceful way. Ornaments were considered a structural symbol of art nouveau as artists created an organic world composed of flowers, vines and other delicate natural elements.

Another key characteristic of this style is the use of bold outlining together with delicate hand-illustrated typefaces and designs. The overall approach to art nouveau aimed to honour the unique forms, shapes and themes that exist in nature in a way that is increasingly romantic and whimsical! Because of the feminine themes depicted throughout this movement, female figures are also commonly seen in art nouveau. 

Czech painter Alphonse Mucha created beautiful art nouveau paintings around 1897.

The Domains of Art Nouveau


A dominant sphere in which the art nouveau style can be seen is within architectural design. Blending ornament and structure, this style incorporated a number of different elements – for example, glass, ceramics, brickwork and iron.

Interior architectural design was characterised by columns, beams, large windows and sometimes natural vines too! Asymmetrical shapes, arches, flowing forms, stained glass and Japanese themes are all characteristic of the art nouveau style in architecture. Think… glass and iron staircases!

Casa Gallardo - picture by Carlos Delgado
Casa Gallardo – picture by Carlos Delgado, CC BY-SA 3.0 , via Wikimedia Commons

Another great example is Gaudi’s Casa Mila (1905-1907) which incorporates a number of contrasting elements to create an organic, cohesive whole.

Casa Milà
Casa Milà – CC BY-SA 4.0 – author Thomas Ledl, via Wikimedia Commons


For art nouveau, prints are a significant, defining feature that are in fact crucial in understanding the movement as a whole. The choice of colour palettes, line work and subject matter make up the essence of what art nouveau is.

Here are some examples to give you a better idea of what I mean:

Original art nouveau prints were hand drawn, painted and printed into a number of different forms. These ranged from posters to advertisements to magazines. The extravagant, floral, organic was immediately recognizable and seemingly left a lasting impact on the design community. Art nouveau posters are now considered collectables, with originals being sought out by many!


Art nouveau in relation to painting should be recognized as a reaction to Impressionism, rejecting the preconceived conception of linework, surface and form. The paintings made under the style of art nouveau are characterised by their ornamental and decorative features.

Goldfinches and Teazles by Sophie Colmer-Stocker
Goldfinches and Teazles by Sophie Colmer-Stocker


The jewellery of the art nouveau movement was rooted in an almost mystical, cottage-core style. As the main inspiration was nature, elements of enamel, semi-precious stones and opals were used in the designs.


Similar to the other forms of art nouveau styling, the furniture created in this style included round shapes, forms and elegant line work. Metal, glass and wood were the commonly used materials to create these pieces. If you’re looking for defining features of art nouveau inspired furniture, look for a multitude of draws and painted glass!

Books about Art Nouveau

We’ve created a shortlist of four interesting books for you to learn more about the Art Nouveau style or to get you inspired.

Art Nouveau Today

With all this being said, it is important to note whether art nouveau is still present or relevant within contemporary design culture. The answer is yes. Although the movement itself became relatively unpopular after 1910, it left its mark in the realm of in a number of design spheres, including architecture, interior design, painting and jewellery to name a few. Today, creatives of all kinds still admire and take inspiration from this iconic era of art and design. Inspiring artists to reject tradition and embrace nature, the art nouveau style was just too appealing to disregard forever!

Within the last 20 years in particularly, art nouveau has slowly but surely been on the rise again. This is likely due to the popularity of postmodern design.


We hope that after reading this post you understand a little more about what the art nouveau design style really is, where it came from and how it has become such a well-loved style today.

We’ve provided some of our favourite art nouveau inspired resources here.

Vector art design elements


Join our Newsletter

Sign up now to stay up-to-date on industry trends, inspiring stories, helpful resources, and more.


Submit a Comment

Your email address will not be published. Required fields are marked *

Related posts

How to start your own print on demand business

How to start with Print on Demand

How to start a Print on Demand (POD) business If you're looking to start your own business from home, a print on demand business is a great choice. It could be even more interesting when you already are an artist or a graphic designer, but it's not necessary. With...

PhotoVibrance Review

PhotoVibrance Review: A Designer’s Perspective

If you’re looking to take your blog photos to the next level, you’ve come to the right place. We’re going to be breaking down what exactly PhotoVibrance (sometimes called Vibrance or Photo Vibrance) is, our personal experience with it and where you yourself can get...

How To Hire a Graphic Designer

Hiring a Graphic Designer in 2023: The Ultimate Guide

Everything you need to know to hire a Graphic Designer Hiring a graphic designer can be an exciting step to take. Whether you’re looking to hire a graphic designer for a new logo, print on demand designs, branding, web page, brochure or advertisement, making the...

Photoshop brushes to procreate and Procreate brushes to Photoshop

How to use Photoshop brushes in Procreate (and vice versa)

Hey there, did you know that you can use Photoshop brushes in Procreate? And that you can use Procreate brushes in Photoshop? Me neither! If you are like me, then you have probably added hundreds of Photoshop brushes to your collection. We also have our favorite...

Developing and Implementing Effective Learning Objectives

Developing and Implementing Effective Learning Objectives

Do you want your learners to achieve specific results from your training program? Do you want to create a focused and effective learning experience? One of the key elements in achieving these goals is developing and implementing effective learning objectives....


May Art Challenges

With the looming pandemic, it can be challenging to be cooped up in your house with the same daily routine. With this being said, tapping into your creative side can be a great outlet for stress and anxiety during these trying times. Why not take part in an art...

Featured Artist Gianfranco Merati

Featured Artist – Gianfranco Merati

Gianfranco Merati Gianfranco Merati is an Italian photographer whose work is driven by the belief that beauty can be found everywhere, and his mission is to reveal it through his photographic lens. For the past decade, Gianfranco has been developing his practice,...

best graphic design products 2023

Best Graphic Design Products to Use in 2023

Graphic design is an ever-evolving field. New trends emerge each year, and how we use graphic design products changes with them. Whether you are a professional designer or just starting out, you will find MasterBundles’ selection of graphic design products to be...

Best Print on Demand Courses

Best Print on Demand Courses

The best POD courses of 2023 Passive income seems like something magical. Who doesn't want to receive hundreds or thousandths of dollars each month besides their regular paycheck? Or... maybe even better, who wouldn't love to have a passive income and quit their...