We all know that knowledge is power. When running your POD business knowing your niche and your audience can make the crucial difference between making a sale or drowning in the sea of the competition. But, of course, doing good and thorough research takes time. So why not outsource it?

Knowledge is power

Not everyone has the time to get a business degree. The Heidorn Report is more than a way of outsourcing your research needs. It is also a way of increasing your knowledge about how to run your Print on Demand business.

Of course, only you can know what your business needs are. You have to take the responsibility for your short-term and long-term business strategy. Nobody can do it for you.
And yet -sometimes- it is helpful to get someone else’s perspective and expertise.

Meet the Heidorn Report:

Heidorn Report Review Cover
One of the Heidorn Reports – the first edition.

The Heidorn Report: Niche research, a strategy guide, a POD business course and much more… all delivered into your inbox for 15.99 EUR per month.

image 1
You can recognize the Heidorn Report by their creative covers.


We at Xquissive are quite excited about what the Heidorn Report offers, so please forgive us if this article does not feel objective enough. While we really do believe that this is a thing that is likely to add great value to your POD business, we encourage you to have a look for yourself before committing. You can do this by simply checking out a free sample of the report here:

Download the FREE first edition of the Heidorn Report.

But, of course, we are not just here to gush. We are also here to save you research time. So, here is a quick breakdown about everything (we think) you should know:

Who is Christian Heidorn?

Christian Heidorn
Christian Heidorn

Christian Heidorn is a German businessman. He studied international business and international management (Europa-Universität Viadrina Frankfurt,ESCP business school) and has founded and co-founded several businesses.

Companies founded or co-founded by him include the POD- company KlamottenKontor, the holding company phabric, the stockdesign subscription service Threadbasket and the website t-shirt academy.

He has over 10 years of POD experience under his belt and seems to be making enough money with his work to allow him to take a world trip.

Why do we think you should know this? In the current explosion of online businesses, it is sometimes difficult to separate the genuine from the fake. As far as we could tell from our research into Christopher Heidorn’s background, he seems to genuinely know what he is talking about.

What is the Heidorn Report and what does it include?

The Heidorn Report is a subscription-based service. If you subscribe, you will receive at least 2 Research and/or Strategy guides each month. These guides are tailored specifically for people who work in the Print on Demand business.

Their purpose is to support the work you are already doing by giving you relevant and well-researched information in a form that is easy to follow and to the point. The areas these guides cover include:

  • Comprehensive analysis of selected niches
  • Trend analysis
  • Niche potential assessment
  • Keyword and search-term evaluation
  • Frequently used hashtags
  • Quote and design ideas
  • Event radar
Content of a Heidorn Report
Content of a Heidorn Report

Comprehensive analysis of selected niches

In this section you will find comprehensive deep dive analysis of selected niches as well as their sub-niches. This will help you to improve your skills on researching and discovering niches that are original and not saturated.

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The useful Niche-o-Meter by Christan Heidorn in the Heidorn Report

Trend analysis

You’ll also find detailed trend analysis and assessments using professional (and expensive) market data and statistics and high-Level assessment of a niche’s potential using the Niche-o-Meter developed by Christian.

Niche potential assessment

Learn how to evaluate selected search terms and keywords for their market potential. Like how to interpret search volume, level of competition and so on. What should be the next niche for you to cover?

Keyword and search-term evaluation

The keyword and search-term evaluation helps you, using mindmaps, in writing compelling product listings and other metadata.

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Learn how to use mindmaps in the Heidorn Reports on topic-related keywords to help you create relevant descriptions or discover additional niches

Frequently used hashtags

What is trending? The best way to find out is knowing which hashtags are trending on social media. Your next niche might be hidden in there!

Quotes and design ideas

This section covers a comprehensive collection of quotes that you can use for the selected niche. Proven Amazon search volume data is included so you get an impression of the potential market.

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Get inspired by popular quotes in a certain niche

Event radar

The event radar will help you to keep track of the most important and lucrative upcoming events in a lot of regions.

Free Graphic Elements

Each report also includes design elements and the permission to use these freely in your own designs.

free design elements for Print on Demand
You get a batch of FREE design elements in each Heidorn Report. They are of high quality and can be used to create dozens of new designs for your merch.

In addition, you will receive a guide to advise you on topics such as Inspiration, Effective Design, Automation or Niche Domination… This means that the Heidorn Report can also be understood as an online course to help you upgrade your knowledge in a multitude of areas that are relevant to any POD business.

How much does it cost?

The Heidorn Report subscription costs $15.99 / month. Alternatively, you can get a yearly subscription for $ 172 / month. The reports are available in English or German.

What we think:

Subscribing to the Heidorn Report is like hiring a research analyst and a strategy consultant while simultaneously doing a course in “How to run a POD business”. Whether you are just starting out or already experienced in the POD market: It is likely that the Heidorn Report can make your life easier and help you grow your business.

What we particularly like about the guides is that they are comprehensive but also extremely well organised and to the point: While the reports are about 50 pages long this is mainly because they include a lot of graphs and the information is organised in a way that allows you to follow along easily.

You will rarely meet long chunks of text, there is no unnecessary blabla and the information is put together in a way that makes it easy to understand.

In short: The writing is good (although there are some small grammar mistakes) and the information is organised and designed in a way that makes it easy to grasp, understand and follow.

You will receive information in a way that allows you to understand and act on it straight away.

If you get these reports, you do not need to waste your time reading on and on until you get to the information you need. Instead, you will receive information in a way that allows you to understand and act on it straight away.

So, should you get the Heidorn report?

Whether you are just starting out in the world of Print on Demand or a veteran, you just can’t go wrong with the Heidorn Report.

The good news is that you don’t have to invest any money before being sure that this really is for you. So, our advice is this: Get the free guide and convince yourself.

Try it out and see whether this information helps your business. If it does, then consider getting the subscription.

Have you found this helpful? Let us know in the comment section!

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