Today, video content is everything. Whether it’s Instagram or Facebook, you will notice that videos are everywhere. According to statistics, 86% of video marketing users say that video content has helped increase their website traffic. If you are a business owner who hasn’t thought about a video marketing strategy as yet, then it’s time you start right away. In this post, we’ll tell you why your business needs a video marketing strategy.
5 Reasons You Must Have a Video Marketing Strategy
According to Cisco, online video content will make up more than 82% of all consumer internet traffic by 2022. People prefer watching video content to reading boring text online. This is one of the main reasons why you must make the switch to video content as soon as possible. Take a look at the following reasons why you must have a video marketing strategy for your business.
1. Videos Increase Engagement
Visual content has the power to engage and attract your audience. When videos are shareable, they can have a higher engagement. In fact, audiences are more likely to engage, comment, and share video content than other types of content. Social media platforms are the best places to share your videos if you’re looking for maximum engagement. When you have unique and engaging videos, you can make your brand stand out from the rest of the competition.
2. Videos Showcase Your Products Better
Why show off those amazing products through boring images when you can go a step further and use a 3D visual that customers can enjoy? Videos are extremely useful for your brand if you’re looking for maximum interaction. You can use video content to show off your services and products in the best way possible. For example, if you are a cosmetic brand and you have a new range of lipsticks to advertise. You can highlight your lipstick products and show off the new range using video content.
To make outstanding videos, you can make use of video editing tools to create awesome video content in less than ten minutes. The tool is easy to use and very affordable. With over ready-to-use templates, you can pick and choose the best template that you can customize according to your video. The tool allows you to edit text, add effects and visuals to make your videos unique and engaging.
3. Adds Brand Personality
If you’re looking to increase brand awareness and tell your brand story, then video content should be your first step forward. Videos can increase your brand awareness to a large extent. When you have the right video content for your brand, it can help add brand personality. It allows you to build trust and connection with your audience. It’s a great way to connect and engage with your audience, that’s not possible with other forms of content.
4. Video Provides Measurable ROI
There are plenty of metrics that allow you to track your video success and determine if it’s worth it or not. There are many tools and websites that you can use to track your views, shares, and likes. With these tools, you can keep track of your investment and efforts. Setting your goals and tracking metrics will help to determine your ROI. Remember, people who watch videos have a higher chance of buying a product online. It’s relatively easier to calculate the success and ROI of your video, giving you a clear understanding of your video’s worth.
5. Helps to Boost Sales and Increase Conversions
Investing in videos can help boost your sales and also increase your conversion rates to a large extent. People are no more interested in long sales pitches but prefer watching short videos that come straight to the point. Short videos have become very popular on social media platforms and people spend a lot of time scrolling through different videos on them. If you’re looking to make an impact right away, video content is perfect for you. Having product videos on your website will help nurture your leads. Videos also play a very important role in the decision-making process of your audience.
Other Reasons Why Your Business Needs a Video Marketing Strategy
Videos Are Versatile
When you have a high-quality video, you can use it in a lot of instances. You can put it on your website, email, or social media platforms to get a response. Videos in emails are said to increase the click-through rate by almost 96%. Videos can be easily added to landing pages, and blogs to increase engagement and conversions.
Video Improves SEO Results
Apart from all the other benefits of video, it can help to boost your SEO as well. If you’re someone who struggles with SEO, then you must try out video content. Using video for your brand is as simple as tagging the videos and using the right keywords in your text.
Raises Retention Rates on Your Website
Videos help keep visitors longer on your website or online store. Hence, videos are the best way to show off your products and grab attention to your services or products. It helps to draw the audience, making them hang on longer. So, if retention rates are a problem for you, then you must try impressive video content to keep your visitors engaged. The longer a person stays on the website, the higher chance of them deciding to purchase a product.
These were some of the reasons why you must include videos in your marketing strategies. It’s obvious that videos are dominating the online space. If you’re worried that video content will fade away, you’re wrong because video content is growing at a fast pace and it is here to stay for years to come. According to studies, video content is the future, and more and more brands are adopting videos in their marketing strategies to grow their business and increase their sales and conversion rates. Video content is becoming very necessary for businesses and brands to succeed and survive.