(Online) Video is the fastest growing medium, and InVideo makes creating, editing, and sharing your videos simple, fun, and affordable. This is important as with the rise of the internet and social media, businesses are now utilizing video content marketing more than ever to engage with potential customers and build brand awareness. Just think about all the Instagram Reels, TikTok, Youtube shorts and video ads you see on a daily basis. There is no way to escape it.

In this Invideo review we take a closer look at the online video platform InVideo to see if it matches our expectations and if an online video editor really can be good. The video above already gives you a small glimps of the platform. If you want to skip to the review of invideo, click here.

Why is using video important?

Video content is an effective way to capture people’s attention and keep them engaged. Therefor creating compelling videos is interesting for almost any audience, but maybe even more if you are a designer, influencer, marketeer or freelancer. Let’s take a closer look at these fields of expertise and see why video is important.

Why you should use video as a designer

Video is a great way for designers to showcase their work. It can also be used to help explain complex design concepts, tell stories about the design process, and demonstrate how products or services are used. Video is also an effective tool for engaging with potential customers, as it allows them to see and experience the design in action. Finally, video can help spread the word about a designer’s work by being shared across social media platforms.

Imagine being a photographer, graphic designer or artist and you are able to create a short portfolio video like this with your work? Quite a lot more appealing than a few images in a powerpoint!

Tell your stories with video as influencer

For influencers video is important because it allows them to connect with their audience in an engaging and personal way. Video content can also help influencers boost their brand awareness, credibility, and reach. Through video, influencers can demonstrate their expertise and provide helpful advice or tutorials to viewers. Additionally, video allows influencers to create unique content that stands out from the crowd and provides an opportunity for them to set themselves apart from the competition.

Promote products and services using video in marketing

Video is a powerful marketing tool that can be used to capture people’s attention and drive engagement. It can help you convey complex messages quickly, effectively, and visually. Videos can also be used to tell stories or showcase products in ways that are both eye-catching and informative, while also providing an opportunity to connect with viewers on an emotional level. Furthermore, videos are much more likely to be shared than other types of content, making them a great way of driving organic traffic back to your website.

See how you can make a product pop using a video?

Use video as a freelancer to showcase skills and services

For freelancers video is perfect to showcase their skills and services. Video allows freelancers to demonstrate their expertise, communicate their value proposition, and build relationships with potential clients. Video can also be used to create tutorials, explain complex topics or processes, or introduce new products and services. Additionally, video can help freelancers reach a wider audience and create brand awareness among potential customers.

To do that you need a good (online) video editor that is easy to use and provides you with easy to achieve professional results. Yes, you can use software like Adobe Premiere or After Effects, but they require a lot of practice (or education) and are packed with complex features you’ll probably never use.

What is InVideo?

InVideo is an online platform for video creation. It is co-founded in 2012 by three Engineering graduates: Sanket Shah, Pankit Chedda and Harsh Vakharia. They started it due to a personal problem, because the software at that time to create videos was either too simple or too complicated. They have over 800,000 users from more than 150 countries and about 45 employees. Read more about their success story here.

It is a comprehensive tool that allows users to create, edit and share videos with ease. What makes InVideo special is its cutting-edge video editing capabilities and the ability to add professional-looking effects and animations. With its core features, InVideo makes it easy for anyone to produce high-quality videos for various purposes. When they were developing InVideo, user needs where extensively researched and that shows.

InVideo comes with a free version for anyone who wants to get started. The premium plans have several advantages, like more video exports, no watermarks, access to stock libraries and a background removal tool.

What is special about InVideo?

What makes InVideo particularly special is its unique set of features and tools in combination with a slick user interface making it super easy to create stunning videos. Whether you want to start from scratch, use one of the templates or use the text-to-video feature,

With InVideo, users can easily create engaging and professional-looking videos, by utilizing a range of templates, stock images, and music. They have a library with over 5000+ templates, transitions and effects to help you in the best way possible. Additionally, due to its high level of user-friendliness and intuitive design, users can create a stunning video without having any prior experience in video editing or graphic design.

Key features of Invideo

Let’s take a closer look at the key features of InVideo . When you are starting a new project, you have a few options. You can use templates, use text-to-video, use stock media or start from scratch.

Brand kits

invideo brand-kits
Use brand kits to make presets for differents brands

A great feature of InVideo, especially if you are working with one or multiple brands, is that you can create brand kits.

You can upload the logo of a brand and create a custom color palette for each brand. If you are working on brand X then it uses the presets you’ve made for that brand. If you select brand Y, it selects the preset of that brand. Brand kits are a real timesaver, because you don’t have to re-use an older video or setup all the colors again.

Templates

A great feature are the templates that you can use. InVideo has revolutionized the way people create videos. With their library of professional video templates (5000+ and counting), users can easily create stunning videos quickly and effortlessly. The templates are organized in categories ranging from marketing to corporate videos, so finding the perfect template for any project is easy.

Furthermore, Invideo constantly updates its library with fresh templates, giving users access to the most up-to-date designs. Additionally, the intuitive interface allows users to customize the templates with ease and make them their own.

If you’re not super creative, want a kick-start for your project or want to achieve a professional result without spending too much time, then templates are perfect!

Text to Video

With InVideo’s AI text to video generator you can easily transform your stories, blogs, and scripts into an engaging video production with no effort. The AI engine will intuitively add images and footage that complement your text, or you can customize with your own content. Voilà – a captivating video, crafted with ease!

Video Editor

Once you have started your project, you will be spending most of the time in the video editor. The interface of the Invideo video editor has improved significantly over the past few years and it’s easy to find your way around.

On the left side of the screen you can find everything you need: templates, your uploads, music, text, colors, overlays, stickers, masks and so on. On the bottom of the screen you can find the timeline editor. On the right side of the screen you can adjust all the details, for example, change the colors of the text, select a different font and so on.

One of the things they thought about really well is that you can hover over a text, overlay, sticker or transition and you see a minimalistic preview of that animation. This really is a time-saver, because you know exactly what you will get when you select it. No need for trial and error.

Stock video

If you want to get started with video, the most difficult thing is to start with a blank sheet. Imagine you need a scene with drone shots from a tropical island, then a shot of the local market and then a shot with people having a party on the beach. It’s not something you do yourself that easily, or you need to spend a lot of money to realize such professional quality footage.

This is where InVideo comes in. The premium plans come with access to the stock videos, giving you access to over 8+ million videos, photos & music tracks. They work together with established brands like iStock, Storyblocks and Shutterstock. Never again will you be empty handed or have to do concessions to a video.

Music library

InVideo also comes with a huge library with over 10,000 songs that you can use in your projects. It’s well categorized by either genre, mood, soundeffect and miscellaneous. So no matter if you need Rock music, something Jazzy or Religious, it’s all there. It’s great that you can search by mood too, because it makes it easier to find the track you are looking for.

Timeline editor

If you have experience with video editing then you know that the timeline editor is a crucial part of creating and editing a video. It can really harm your workflow and your motivation when it doesn’t work well or doesn’t feel intuitive. When we started using Invideo a few years ago, the timeline editor really needed to improve, because it felt clumsy. But, nowadays with the recent improvements, the timeline editor works incredibly well.

With the timeline editor you can control how long you want your scenes to last or if you wish to rearrange them. You can also control how long individual elements on your video—such as text or stickers—will last or when you want them to fade in and out. Another great feature is that you can quickly trim your videos and adjust their speed. It’s one of the most important areas in a video editor, so it’s crucial it is well build and easy to use. And, it does! You have full control over scenes, videos, audio, transitions and so on. It’s a breeze to shorten a video, add a sound effect of a voiceover.

Text

Text in a video helps to emphasize key points, provide clarity and accessibility, and add visual interest. It can also be used to make videos more engaging. Text is also a great way to add context, such as titles, subtitles, and descriptions, that help viewers better understand the content.

InVideo provides excellent functionality to add text to your videos. You can either go for adding simple text, but you can also choose from default typography templates, minimalistic effects, astons, Social media en CTA effects or trendy text effects.

Transitions

Transitions in video are a great way to create a smooth and fluid viewing experience. They help to move the story along while maintaining a visually pleasing aesthetic. They can be used to bridge the gap between scenes, to show the passage of time or to emphasize a powerful moment. For a video with a futuristic touch, you might want to use a transition with a glitch effect and for a romantic video maybe something with softer transition.

Whatever you need, InVideo offers hundreds of transition effects (scanline, zoom, glitch, 3d, wipes, curls and so on). They can be customized so you can set the duration of the transition. You can choose to either apply the transition from one video to another, but also replace all transitions at once.

Shapes, overlays and stickers

Using shapes, overlays and stickers in a video can create visually appealing and creative content. Shapes are a great way to combine multiple images into one coherent piece. Text overlays can be used to add titles, captions or calls-to-action that draw viewers in. Stickers are a fun way to add extra color and interest to a video. There are hundreds of stickers available and they are perfectly organized and categorized.

The overlays are really great to add visual effects, like light glitches, distortion, snow, glitter and so on to a video. It adds that bit of spice your video might need. There are dozens of overlays you can choose from.

Add your team and collaborate on your video

Wouldn’t it be perfect to work on a video with your teammates? Well, you can! The premium plan allows you to work together on videos you are creating. You can create, edit, comment, and share your videos together with your team members.

Mobile video app

The Invideo mobile video editing app
Invideo Review - Online video editing made easy 4

The InVideo Mobile App is a perfect tool for creating amazing videos from anywhere. The app is available for Android and Apple devices and it has over 1M+ downloads on Android alone. With the InVideo Mobile App, you can easily drag and drop photos, videos, and text to create stunning videos with a few simple clicks.

It also offers a variety of features such as providing music, sound effects, and motion graphics, as well as giving users the ability to upload their own music, photos, and videos. Furthermore, the app can be used to create videos quickly, making it ideal for those looking to create amazing content quickly and easily.

The reviews on the app are okay (3.1 of 5.0 on Android), but we think the mobile app doesn’t represent the quality of the online video editor. Anyway, the app is a bonus as you get access to the PRO features when you are on the premium plan of InVideo.

Support

If you are getting stuck with InVideo or want to have a kick-start for your project there’s a lot of places for support.

You can sign up for live webinars, visit the tutorial section or chat with the support team.
The tutorial section is well build and offers practical tutorials to help you find your way in the editor.

Pricing options

InVideo offers three pricing options for its users. The first is the Free plan, which includes a watermark on the final video and limited access to features. The second is the Business plan, which features no watermark, 60 video exporta per month. Finally, the Unlimited plan offers larger cloud storage, more background removals, more stock media downloads and unlimited video exports. All premium plans offer 1080p video exports and access to a vast library of stock media.

Invideo pricing options
Invideo pricing options

Reviews of Invideo

Let’s take a closer look on what customers of InVideo think of the platform. For this we used trustpilot, capterra and g2 as a source. Hundreds of users have placed their honest review on these platforms.

On trustpilot Invideo rates a 4,4 of 5. On Capterra and G2 it rates 4,7 to 5 which are excellent ratings. A few of these reviews:

Doug (Trustpilot)

★★★★★

I signed up for InVideo quite a while ago and I’ve been impressed not only by the value they provide, but also the pace of their ongoing development. It’s worth the price just for access to the large library of stock video and music clips, and now the exceptionally intuitive timeline editor has more layers and is nearly as capable as a program like iMovie. My biggest request would be for them to allow us to select and move more than one clip at a time.

AndreyB (Trustpilot)

★★★★★

InVideo is by far the best video editor I have used, and I’ve used few already. This is great even if you have zero experience with video editing, to the most professional video editors. You will get thousands of templates, images, videos, sound effects, music, you name it !! Everything you need you can find here. And I really mean everything !!!! I highly recommend it to anyone who need to edit a video for Youtube, presentations, whatever you may need it for.

Stasha (Capterra)

★★★★

My experience with this product is positive because, despite some frustrations that I may have during work, in the end, I still get a quality product. The only thing is that background music is sometimes a problem when uploading videos to social media, and there is currently no adequate solution. FB, however, is interested in discussing it, and you can always appeal.

Pros and Cons of InVideo

So let’s start to wrap this review up and take a look at the pros and cons of InVideo.

Pros
  • Easy to use: InVideo has a short learning curve, allowing users to quickly become familiar with the platform and create high-quality videos.
  • Flexible: With InVideo, users can customize their videos to fit the exact needs of their particular business.
  • Cost-effective: InVideo is an affordable solution, with a free starter plan and the premium plan starting at $15 a month.
  • Impressive features: Create stunning, professional-looking videos quickly and easily using the simple interface, drag-and-drop and an excellent timeline editor.
  • Stock included: Access a library of royalty free videos, images, music and sound effects
  • Support: InVideo provides customer service and online resources, allowing users to get help quickly and easily.
Cons
  • You can’t reach the customer service by phone
  • Website crashes sometimes, but that can be related to the internet connection or your own device
  • Rendering takes a while. It’s not the end of the world since rendering only happens when you export the video for publication.

Conclusion

Should you buy InVideo? Yes, you should if you are looking for a flexible video editor. We think you can’t go wrong with Invideo. It’s an excellent platform, packed with advanced features. The developers keep evolving the platforming, improving it with every update. The hundreds of positive user-reviews also prove that it’s one of the most favorite video platforms available on the market.

If you prefer an editor that runs offline, then we recommend to take a look at CreateStudio Pro which we reviewd a short while ago.

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